<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Cristina Guaita]]></title><description><![CDATA[Strategie di marketing che fanno crescere]]></description><link>https://www.cristinaguaita.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 08 Nov 2026 11:59:00 GMT</lastBuildDate><atom:link href="https://www.cristinaguaita.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How an Identity Problem Can Affect Revenue]]></title><description><![CDATA[Identity and revenue have one thing in common: value. This word has two meanings that seem distinct but are, in fact, deeply connected: value as “a set of intellectual or moral qualities, the principles by which an individual acts and navigates the world”; and value as “the monetary worth of a good or service”. The connection between the two emerges when what a company authentically is becomes relevant to its customers. When that value remains unclear, price can carry more weight and selling...]]></description><link>https://www.cristinaguaita.com/post/how-an-identity-problem-can-affect-revenue</link><guid isPermaLink="false">7c2d9683-e6db-449e-aadf-f168042731c8</guid><pubDate>Fri, 06 Nov 2026 08:55:47 GMT</pubDate><dc:creator>guaitacristina</dc:creator></item></channel></rss>